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Platform · GS1 Digital Link

One QR. Every stakeholder. Every experience.

GS1 Digital Link is a standards-based QR that routes to different experiences depending on who scans it. A regulator sees EPCIS data. A logistics partner sees chain of custody. A consumer sees product authenticity and ingredients. One code on the label — multiple intelligent destinations.

Digital Link encodes a resolver URI that can route consumers, retailers, and regulators to the right experience based on context — while remaining fully GS1 compliant.