GS1 Sunrise 2027 is 18 months away — is your barcode ready? Read the migration guide
Trusted by 500+ brands GS1 Certified CDSCO Compliant ISO 27001

Your customers are buying fakes.
They just don't know it yet.

Ratifye puts a cryptographic lock on every barcode you already print. Even a pixel-perfect counterfeit fails instantly. Your distributors, warehouse teams, and consumers all scan the same code. You see every scan — who, where, when.

No new hardware. No reprinting. Live in 2 weeks.

Start free Book a 20-min demo
Ratifye app home screen showing barcode dashboard and scan activity
ratifye / scan-events · live 4,821 scans today · 99.4% auth rate
Product Location Status
Pharm Pain Relief Tablet 500mg Delhi WH · 14:32 ● Authentic
Care Hygiene Solution 250ml Dubai · 11:17 ⚑ Diversion
Foods Cooking Oil 1L Mumbai · 09:55 ● Authentic
Foods Natural Honey 500g Ahmedabad · 08:10 ✕ Counterfeit

Trusted by 50+ brands across India

Indocan Honey
Titins Nutritions
Azeerm
The problem

The patient, the parent, the customer —
they never know they're holding a fake.

Any counterfeiter can print a perfect copy of your barcode. It scans fine. Shows the right product. Your system accepts it. Nobody catches it.

Ratifye signs every barcode with a private key at print time. A copied barcode has no key. It fails — every time, at every scan point, across every device.

₹3.2T
Counterfeit goods in India annually
3–5%
Revenue lost to grey market diversion
99.9%
Barcode authentication accuracy
<80ms
Scan to verdict
What Ratifye does

One platform for product authentication
and supply chain traceability

Built on GS1 standards. Works on every barcode you already print. Live in 2 weeks.

A

Cryptographic Authentication

ECDSA-signed barcodes. Counterfeits fail in under 80ms on any device — handheld, fixed scanner, or smartphone.

Anti-Counterfeit
T

Track & Trace

Every scan creates a signed, timestamped, geolocated event. Full chain of custody. Recall a batch in 60 seconds.

Track & Trace
G

GS1 Barcode Generation

EAN-13, UPC-A, DataMatrix, QR, ITF-14, GS1 Digital Link — every code cryptographically signed at generation.

Barcode Generation
S

Serialization

Unique SGTIN per unit. SSCC for logistics. CDSCO, DSCSA, EU FMD schemas pre-mapped — not custom configured.

Serialization
D

Market Diversion Detection

Geo-fence alerts fire when stock leaves its authorised territory. Per-distributor compliance scores in real time.

Diversion
W

Warehouse & Expiry

FEFO picking, near-expiry alerts, one-click recall isolation. Signed proof-of-delivery on every shipment.

Warehouse
Real scan result

Authentic or fake. In under 80ms.

This is what a warehouse operator, retailer, or consumer sees the moment they scan a Ratifye-authenticated product — GTIN verified, batch confirmed, production and packaging dates decoded in under 80ms.

A counterfeit copy returns a red "Counterfeit Detected" result and triggers an immediate alert to your brand protection team with GPS coordinates and timestamp.

Ratifye app showing Authentic Product verified as genuine with GTIN, batch and dates
Industries

Built for your sector's compliance profile

Pre-configured for India's most regulated supply chains.

Pharma & Healthcare

CDSCO unit-level serialization, track & trace, and authentication — pre-mapped, live in 2 weeks. DSCSA and EU FMD when you're ready. No ₹60L consultant project.

CDSCO · DSCSA · EU FMD

Alco-Bev

Excise-compliant track & trace and bottle-level cryptographic authentication. Cross-state diversion alerts in real time. Consumer verify — no app download.

Excise compliance · Anti-counterfeit

Luxury & Premium

Invisible security on existing packaging. Consumer verify in 3 seconds. Live counterfeit hotspot mapping updated with every scan.

Anti-counterfeit · Grey market

Cosmetics & Beauty

Fake formulations cause real harm. Authenticate every unit, map counterfeit hotspots, detect parallel imports instantly.

Brand protection · QR verify

FMCG & Retail

Real-time diversion alerts when stock leaves authorised territory. Per-distributor compliance scores. Consumer QR auth — any browser, no app.

Anti-counterfeit · Diversion · Consumer verify
How it works

Live in 2 weeks. Zero hardware changes.

01

We sign your barcodes

Share your GS1 master data. Ratifye signs every existing barcode with a unique private key. No new labels. No reprinting. No line downtime.

02

Your scanners learn a new trick

Lightweight SDK into your existing iOS, Android, or fixed-line scanner app. Average integration: 3 days. ERP mapping included.

03

Every scan gets a verdict

Authentic. Diverted. Expired. Counterfeit. Under 80ms — faster than a standard barcode read. No second-guessing.

04

The platform watches for you

Diversion alerts, expiry warnings, compliance gaps surface automatically. You review exceptions — not raw data.

scan
Scan Result
Dashboad
Live intelligence

Every scan becomes data your team can act on.

The Ratifye app gives every operator, manager, and analyst a real-time view of scan activity — total scans, barcode generations, weekly trends, and scan outcome breakdowns — all updated with every authentication.

No separate BI tool. No batch uploads. The dashboard is live the moment your first scanner goes live.

Ratifye presence

Securing Products. Building Trust.

Since 2015, Ratifye has been helping businesses strengthen product authenticity, traceability, and consumer trust through innovative authentication and serialization solutions.

100+
Satisfied Clients Trusted by leading businesses to protect products and strengthen supply chain visibility.
50+
Products Protected Authentication and traceability solutions deployed across multiple product categories.
500+
Successfully implemented product authentication and track-and-trace initiatives across industries.
2015
Year Founded Over a decade of experience in product authentication, serialization, and supply chain intelligence.
Deployed across 22 Indian states with active scan operations
Why brands switch

Most brands patch together 3–4 vendors.
Ratifye replaces all of them.

One platform for barcode generation, serialization, authentication and track & trace — on existing barcodes, no new hardware.

Capability Ratifye Market Competitor A Market Competitor B Manual/ERP
Cryptographic authentication ✓ Native ✗ ✓ ✗
Works on existing barcodes ✓ Zero reprint ✓ Partial ✗
Track & Trace (full ledger) ✓ Immutable Add-on ✓ Manual
Market diversion detection ✓ Real-time ✗ Basic ✗
CDSCO / FSSAI pre-built ✓ Out of box ✗ ✗ Custom
Go-live time ⚡ 2 weeks 6–12 wks 4–8 wks 6+ months
Pricing

Start with 500 free authentications.
No card needed.

See what's happening in your supply chain before you spend a rupee.

Start free Contact us
What customers say

Brands that closed their counterfeit gap.

"

We were spending ₹55 lakhs and 14 months on CDSCO serialization with a consultant. Ratifye had us live in 11 days. The regulatory team reviewed our config before we went to production — that alone was worth the switch.

R
Head of Regulatory Affairs
Mid-size generic pharma manufacturer, Hyderabad
"

We had always suspected diversion but could never prove it to our distributors. Within 30 days of deploying Ratifye, we had GPS-stamped evidence of 3 specific corridors. We closed them within 60 days.

S
VP Sales & Distribution
FMCG personal care brand, Mumbai
"

Our counterfeit-related returns dropped 71% in 6 months. We also discovered that two of our distributors were running a parallel import operation into UAE. The evidence Ratifye gave us was court-ready.

B
Brand Protection Director
Premium cosmetics brand, Delhi
From the blog

Intelligence for your supply chain

View all articles
GS1 Sunrise 2027 — Every Barcode Needs to Work in 2D
Standards May 2026 · 8 min

GS1 Sunrise 2027 — Every Barcode Needs to Work in 2D

From 2027, retail POS globally must read 2D barcodes. What Indian manufacturers must do now.

Read more
CDSCO Track & Trace 2026 — What Pharma Manufacturers Need to Know
Regulatory Apr 2026 · 10 min

CDSCO Track & Trace 2026 — What Pharma Manufacturers Need to Know

Serialization, commissioning, and EPCIS submission for Schedule H medicines explained.

Read more
The Supply Chain Blind Spot Costing Indian Brands ₹1L Crore
Intelligence Feb 2026 · 9 min

The Supply Chain Blind Spot Costing Indian Brands ₹1L Crore

Grey market diversion is invisible to most brands. Here's how authenticated barcodes surface it.

Read more
FAQ

Frequently asked questions

Does Ratifye require new hardware or barcode reprinting?+

No. Ratifye works with your existing GS1 barcodes and scanner infrastructure. No reprinting, no new devices. Lightweight SDK integration typically completed in 3 days.

How long does implementation take?+

Most customers go live within 2 weeks. Enterprise customers with complex ERP integrations typically go live in 4–6 weeks with dedicated onboarding support.

Does Ratifye support CDSCO, DSCSA, and EU FMD?+

Yes. All three are pre-built into Growth and above plans. Our pharmaceutical serialization and regulatory team validates your configuration before go-live.

How does cryptographic barcode authentication work?+

Each barcode is signed with a unique ECDSA private key at generation. A counterfeit cannot replicate the key — it fails verification in under 80ms. Every time.

What integrations are available?+

Native integrations with SAP, Oracle NetSuite, Microsoft Dynamics 365, Shopify, and major WMS platforms. REST API and webhooks on Pro and above. EDI and on-premise connectors for Enterprise.

Right now, a fake is somewhere in your supply chain passing as genuine.

500+ Indian brands have closed that gap with Ratifye.
Most were live in 2 weeks. None needed new hardware.

Start free Contact us