Pharma & Healthcare
Mid-size pharma manufacturer achieves CDSCO compliance in 11 days — without a
serialization consultant
A Hyderabad-based generic pharmaceutical manufacturer with 18 Schedule H SKUs needed
CDSCO unit-level serialization before their upcoming regulator audit. Previous vendor quotes ranged from
₹45–60 lakhs with 6-month timelines. Ratifye's pre-mapped CDSCO schemas and 11-day deployment eliminated
both the cost and timeline risk.
₹0 consultant spend
11 days to production
18 SKUs serialised
FMCG & Retail
FMCG brand recovers ₹2.3 crore in annual revenue after closing 4 cross-state
diversion corridors
A personal care brand with distribution across 11 states had long suspected systematic
grey market diversion but lacked evidence to act. Within 3 months of deploying Ratifye, GPS-stamped scan
logs identified 4 specific distributor-to-distributor diversion corridors. Two distributors were terminated.
Two renegotiated their pricing agreements.
4 diversion corridors closed
₹2.3Cr annual recovery
3 months to ROI
Alco-Bev
Premium whisky brand detects 11,000 cross-state diverted bottles in first 90 days
A Delhi-based premium whisky brand had significant pricing inconsistency across state
markets but no proof it was diversion rather than retailer discounting. Ratifye's bottle-level serialization
identified 11,000 bottles scanned in states other than their allocated market. Distributor margin structures
were renegotiated within 60 days.
11,000 diverted bottles detected
90 days to first evidence
Pricing integrity restored
Cosmetics & Beauty
Cosmetics brand cuts counterfeit-related returns by 73% after consumer QR
authentication rollout
A Mumbai-based premium skincare brand was experiencing rising returns with consumer
complaints about "formulation changes" — attributed to counterfeit products entering their distribution
channel. After Ratifye's consumer QR verify rollout, counterfeit-related returns fell 73% in 6 months. Three
active counterfeit manufacturers were traced through scan cluster analysis.
73% reduction in counterfeit returns
3 counterfeit sources identified
6 months to result