Cosmetics & Beauty — Brand Protection & QR Authentication

Safety

Fake formulations flagged before consumer contact

3 sec

Consumer verify — no app required

Live

Counterfeit hotspot maps by geography

Zero

Packaging changes to existing SKUs

What Ratifye does for cosmetics brands

From authentic unit to verified consumer — in 3 seconds.

A

Authenticate at manufacture, verify at purchase

Every unit is cryptographically signed at packaging. The signature cannot be cloned regardless of how accurately the label is reproduced. Verification is instant at factory, distributor, retailer, or consumer.

P

Parallel import detection

Products authorised for one market appearing in another are geo-fenced and flagged. Parallel imports that undercut your authorised retail pricing show as diversion events with distributor attribution — before your authorised retailers lose confidence.

C

Consumer verify builds purchase confidence

Your consumer scans the QR with any smartphone camera. A branded verification page confirms authenticity with your product story, ingredient transparency, and batch-specific information. Converts scepticism into loyalty.

E

Expiry enforcement across the shelf

FEFO picking rules ensure near-expiry cosmetics ship first. Retail shelf audits flag products approaching expiry before they create a consumer safety issue or a returns spike.

A consumer can't tell a fake from a genuine. With Ratifye, their phone can.

One scan on any smartphone camera confirms authenticity instantly. No app. No friction. A branded product page with your story, ingredients, certifications, and a cryptographic verification badge — all from the barcode you already print.