Retail & FMCG | Brand protection

Your distributor is selling your stock in someone else's territory. You'll find out when it's too late — unless you're on Ratifye.

Grey market diversion is invisible until the damage is done — premium SKUs undercutting your authorized channel, distributor contracts violated, margin lost. Ratifye's authentication layer monitors every scan in real time and flags diversion events the moment they happen, with distributor, location, and product detail ready for your legal team.

Consumers verify authenticity in 3 seconds — no app needed

A QR scan in any browser shows authentic or fake — with your brand's logo, not Ratifye's. Consumers who discover fakes become your most valuable source of counterfeit intelligence.

Per-distributor compliance scores — updated with every scan

Every distributor gets a real-time compliance score based on where their units are appearing. Brand protection and legal get alerts the moment a unit leaves its authorised territory — with GPS coordinates, timestamp, and handler identity.

Brands on Ratifye typically see diversion incidents surface within the first two weeks — grey market activity that had been invisible for years. Most see measurable channel compliance improvement within 90 days.