Electronics | Grey market & warranty

₹310 billion of electronics are grey-marketed in India every year. Yours included.

Your authorised dealer in Bangalore is underselling because a grey importer is flooding the channel at 15% below MRP. Your service centre is honouring warranties on units that were never meant for India. Ratifye puts cryptographic unit-level authentication on every device at manufacture — so grey market units are caught at the point of sale, and warranty fraud is stopped at the service desk.

₹310BGrey market electronics in India annually

Unit-levelSerialisation per device

Real-timeGeo-fence grey market alerts

Stop grey market units at the point of sale — not after the quarter closes

Every device carries a unique cryptographic serial tied to its authorised region and channel. Retail POS, service centres, and customs checkpoints all verify the same signature. A grey unit fails. A returned-as-new refurbished unit fails. The alert reaches your brand protection team in real time.

BIS registration and regional authorisation — enforced at the scan

Authorised region, channel, and BIS registration status are encoded in every unit's serial. A scan outside approved geography triggers an immediate alert — location, timestamp, device IMEI, and handler identity. Evidence ready for enforcement.