You have 40,000 retail touchpoints. You can see almost none of them. Ratifye sees all of them.

FMCG diversion is systematic — small quantities across thousands of retailers, aggregating into millions of margin erosion. Ratifye authenticates every unit and geolocates every scan, giving you visibility your sales team doesn't have and your distributors can't manipulate.

Works on EAN-13 you already print. Consumer verify — no app. Live in 2 weeks.

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Distribution network analytics

EAN-13

Works on barcodes you already print

Real-time

Diversion alerts with GPS and distributor attribution

No app

Consumer verify in any browser

2 weeks

Typical go-live for FMCG brands

What Ratifye does for FMCG brands

From the production line to the consumer's hands — every scan accounted for.

Per-distributor diversion detection

Every distributor's territory is geo-fenced. When stock allocated to one region is scanned in another, an alert fires with scan location, time, distributor attribution, and product details. Systematic diversion patterns surface within 24 hours.

Consumer authentication — no app required

Your consumer scans the existing QR code with any smartphone camera. Verification confirms the product is genuine within 3 seconds — in any browser. No app download. No friction in the purchase journey.

Distributor compliance scores

Every distributor's scanning compliance is scored and ranked. Low-compliance partners are identified before they create audit exposure or become diversion vectors.

Expiry and recall management

Near-expiry alerts fire at configurable windows. Recall isolation filters the affected batch across your entire network in 60 seconds with signed isolation instructions for FSSAI compliance.

7-day scan trend by distributor

Real-time intelligence across your entire distribution network.

See every scan — by geography, by distributor, by SKU — in real time. The analytics dashboard shows where your products are, where they've been, and where they shouldn't be. Updated with every scan, no manual reporting required.

Your distributors know diversion is happening. Now you can prove it — and stop it.

FMCG brands on Ratifye close diversion corridors and recover 3–5% of annual revenue within the first 6 months.

See it in action →See pricing